Standing watch over
the agent web.
AI agents are already looking up businesses, answering customers, and sending inquiries — invisibly. Lodestar makes yours discoverable, accurately answerable, and contactable, and puts observed reads, questions, and leads on one console.
- 02:14ClaudeBotread llms.txt
- 02:15ChatGPTask → “gluten-free options?” · answered, cited Menu
- 02:17PerplexityBotread profile.jsonld
- 02:19Claudesubmit_inquiry → catering, 40 guests
The lookups you never see are the ones deciding.
When a customer asks an assistant instead of a search bar, there's no results page, no ranking to check, no visit in your analytics. The assistant reads what it can, answers in seconds, and moves on. If your business isn't machine-readable, the only evidence may be a booking that went somewhere else.
Lodestar puts an instrument on that dark traffic. Observed reads, questions, and leads are logged, classified, and graded on one console.
Discovery. Answers. Capture.
Three surfaces cover the full path — from an agent finding you to a lead in your inbox.
Discovery
Public, edge-cached surfaces agents crawl on their own — llms.txt, schema.org JSON-LD, a discovery doc, a fast profile page. No integration required to be found.
4 surfaces · public · edge-cachedAnswers
A live MCP server agents connect to. Answers are drawn from your facts and cite the field they came from; when something isn't on file, the tool says so instead of filling the gap.
ask · cited · built not to guessCapture
The submit_inquiry line. Agents send leads straight to your inbox — rate-limited and AI-triaged for intent and urgency.
submit_inquiry · triaged · rate-limitedEvery line is a customer moment.
The watch log isn't decoration — each entry is an assistant acting on a customer's behalf. Here's how to read three of them.
A grounded answer went out — with the exact profile field it came from.
A lead. It lands in your inbox already triaged for intent.
You haven't answered this yet. The answer-gap radar shows you what the profile still needs.
A number for “can agents actually answer for me?”
Ten weighted checks grade your profile 0–100 — identity, hours, pricing, policies, the questions customers actually ask. Below the dial: the exact gaps to fix, ranked by what they're worth, so you know what to update next.
- Add Sunday opening hours+6
- Price two more services+4
- Answer the “parking” question agents keep asking+3
Agents speak for you — only from facts you control.
The grounded ask tool answers from your profile and cites the field it used — built to avoid guessing, not to fill gaps. Nothing on file? It says so and offers to take an inquiry. AI can still get details wrong, so the important ones are worth confirming with you.
And when agents keep asking something you haven't answered, the console tells you — “asked about parking 6 times” — so your profile only gets sharper.
→ “Can I bring my dog to the patio?”
✓ “Yes — leashed dogs are welcome on the patio.” cited: Policies
→ “Do you have oat milk?”
∅ “Not on file — I can send the cafe your question.” → inquiry offered
One plan keeps you live. Pro keeps you sharp.
Every plan starts with a 14-day free trial. An active subscription keeps your agent surfaces live.
Keep your business answerable to agents.
- Your business live to agents
- llms.txt, JSON-LD & discovery surfaces
- MCP server — resources & read tools
- Inquiries inbox with AI triage
- Agent analytics
Add the AI suite that keeps your profile sharp.
- Everything in Starter
- AI optimization suggestions
- AI content generation (summary, blurbs, FAQs)
- Grounded `ask` tool for agents
- Priority support
The short version.
Is this just SEO?
No. SEO optimizes for search-engine crawlers and human clicks. Lodestar gives you a machine-facing presence built for AI agents acting on a customer's behalf — discovery, grounded answers, and inquiries. Different audience, different protocol.
Which agents can find me?
Any assistant that can read the open web or connect to an MCP server — ChatGPT, Claude, Gemini, Perplexity, and custom agents. Your llms.txt, JSON-LD, and discovery doc are public; your MCP server speaks the standard protocol.
Do I need to write code or run a server?
No. Fill in your business once — or import it from your website — and Lodestar publishes every surface for you, including a live MCP server. Nothing to host, nothing to maintain.
What if the AI answers something wrong?
It's designed to ground every answer in the facts you provide and avoid guessing — each answer cites the field it came from, and if something isn't on file the agent says so and offers to send you an inquiry instead. AI answers can still be incomplete or incorrect, so verify important details with the business.
Can I try it before paying?
Yes — every plan starts with a 14-day free trial. No charge until it ends, and you can cancel anytime.
The agents are already out there. Take the watch.
Publish your surfaces tonight. When Lodestar observes an agent read, it appears in the log.
Get started