Be the lodestar
AI agents navigate by.
When an AI agent looks up a business on someone's behalf, Lodestar makes yours discoverable, accurately answerable, and contactable — the machine-facing front door for your business.
Your next customer is asking an agent, not a search bar.
People are handing the lookup to AI. The assistant answers in seconds — from whatever it can read. If your business isn't agent-readable, it's simply not in the answer.
Three surfaces, one signal.
Discovery, trusted answers, and action — the full path from an agent finding you to a lead in your inbox.
Be discoverable
A public, edge-cached presence agents crawl on their own — so any assistant can find and read you, no integration required.
- llms.txt & llms-full.txt
- schema.org JSON-LD
- /.well-known discovery doc
- Fast human profile page
Answer & capture
A live MCP server agents connect to. They read your catalog, get grounded answers, and send you leads — without ever guessing.
- Per-business MCP server
- Grounded ask tool, cited
- submit_inquiry write tool
- Read resources & tools
Stay in control
One dashboard to edit the facts, publish your surfaces, read AI-triaged leads, and watch which agents are reaching you.
- Agent-readiness score, 0–100
- Inquiries inbox + AI triage
- Agent analytics
- AI optimization suggestions
Real artifacts, not a marketing page.
Every business gets the machine-facing files agents actually parse — a plain-text brief, a live MCP server, and structured schema.org. You edit facts in a form; Lodestar keeps all three in perfect sync.
- Generated and published the moment you go live
- Always consistent across every surface
- Standards-based — forward-compatible by design
# Pine Cafe
> Specialty coffee, fresh pastries, all-day brunch.
## Services
- Espresso bar — from $3.50
- Weekend brunch — $18 prix fixe
- Event catering — by quote
## Hours
Mon–Fri 07:00–18:00
Sat–Sun 08:00–16:00
## Contact
Send an inquiry through the MCP server →Agents speak for you — only from facts you control.
The grounded ask tool answers strictly from your profile and cites the field it used. Nothing on file? It says so and offers to take an inquiry — never an invented price, hour, or policy.
And when agents keep asking something you haven't answered, Optimize tells you — “asked about parking 6 times” — so your profile only gets sharper.
“Are you open this Sunday, and do you do catering?”
Yes — Pine Cafe is open Sunday 08:00–16:00. Catering is available by quote.
Watch the signal come in.
See exactly which agents are reaching you, what they ask, and the leads they send. An agent-readiness score grades your profile out of 100 and lists the exact gaps to fix — so you always know how legible you are to agents, in one calm, instrument-grade console.
Catering inquiry · 40 guests
via ChatGPT · triaged: high intent
One plan keeps you live. Pro keeps you sharp.
Every plan starts with a 14-day free trial. An active subscription keeps your agent surfaces live.
Keep your business answerable to agents.
- Your business live to agents
- llms.txt, JSON-LD & discovery surfaces
- MCP server — resources & read tools
- Inquiries inbox with AI triage
- Agent analytics
Add the AI suite that keeps your profile sharp.
- Everything in Starter
- AI optimization suggestions
- AI content generation (summary, blurbs, FAQs)
- Grounded `ask` tool for agents
- Priority support
The short version.
Is this just SEO?
No. SEO optimizes for search-engine crawlers and human clicks. Lodestar gives you a machine-facing presence built for AI agents acting on a customer's behalf — discovery, grounded answers, and inquiries. Different audience, different protocol.
Which agents can find me?
Any assistant that can read the open web or connect to an MCP server — ChatGPT, Claude, Gemini, Perplexity, and custom agents. Your llms.txt, JSON-LD, and discovery doc are public; your MCP server speaks the standard protocol.
Do I need to write code or run a server?
No. Fill in your business once — or import it from your website — and Lodestar publishes every surface for you, including a live MCP server. Nothing to host, nothing to maintain.
What if the AI answers something wrong?
It won't invent. Every answer is grounded strictly in the facts you provide and cites the field it came from. If something isn't on file, the agent says so and offers to send you an inquiry instead.
Can I try it before paying?
Yes — every plan starts with a 14-day free trial. No charge until it ends, and you can cancel anytime.
Set your bearing in the agent web.
Publish your presence in minutes. When the agents come looking, you'll already be on the chart.
Get started